gubbacchi
a kids toy brand turning sustainable materials into everyday play companions.
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problem
this young kids toy brand started out with a strong mission: sustainable materials, safe design and toys that encouraged curiosity instead of screen time. the only thing they didn’t have was visibility. they were building the company out of their bedrooms, bootstrapped, scrappy and driven, but they needed content that could translate that story into something people could trust. they wanted social media to become their proof of work. consistent, credible and creative.
solution
the brand went from bedroom project to a funded business with a growing community. they crossed 13k+ followers, built trust with parents and investors, and strengthened their identity one piece of content at a time. their story grew because the content captured where they were, and where they were going.
we came in early, when everything was still makeshift and every piece of content had to do the job of ten. instead of forcing a polished aesthetic too soon, we shaped a visual language that matched their stage of growth. warm, grounded, honest. nothing glossy or over-produced.
our creative direction focused on what made them different: sustainable materials, child-safe craftsmanship and the joy of unstructured play. we shot toys the way kids interact with them—held, thrown, stacked, tested and loved. each piece of content highlighted texture, durability and the simple charm of handmade design.
as the brand grew, our approach evolved with them. we refined the visual identity, introduced structured content pillars, brought in small-scale set design and focused on storytelling around craft, parent needs and childhood development. the production system we built became the foundation for their social growth.
over two years, we delivered consistent creative direction, production and post-production. we functioned like an extended part of their team, helping them stay visible even when internal bandwidth was tight.
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